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What is a Google Business Profile?

Shouty Parrot Laptop Showing a Google Business Profile

A Google Business Profile (previously known as Google My Business and Google Places) is a free tool that is used to tell Google the important information about a business, so that it can appear on Google maps and at the top of local search results, in what is known as the 3 pack.

You can have the best website in the world, but if you don't have a Google Business Profile, and you offer a local service, it is impossible for your business to appear on Google Maps or in the local 3 pack.

So when it comes to local SEO, having a well optimised, Google Business Profile is absolutely essential!

What is Google Business Profile Optimisation?

In exactly the same way that a website needs to be search engine optimised (SEOd) in order to have the best chance of ranking at the top of results, so do Google Business Profiles.

Profiles include lots of different sections, that provide excellent opportunities to add optimised information, that could potentially give your business the edge over your competitors, when it comes to appearing in searches. These include:

  • Location & Service Area

    Ensuring that your business address and service areas are correct, not only helps customers to find you, but it also tells Google, when to show your profile in search results.

  • Business Name

    This might seem obvious, but for many businesses, one small tweak to the way that their business name is worded, can make a huge different to how well it ranks.

  • Opening Times

    Making sure that your opening times are up to date is really important. Not only does it avoid disappointment and bad reviews from disgruntled customers, but also because Google prioritises businesses that are currently open in search results.

  • Services

    Services are one of the most important sections of the profile, as this is a great place to get lots of keywords in.

  • Photos / Videos

    Adding good quality, eye catching photos and videos to your profile, is perfect for showcasing your products and services and making your profile look professional.

  • Q&A

    The Q&A section is another great way to get additional useful info on to your profile.

  • Website Link / Contact Details

    Your business profile can display a link to your website, phone number, links to booking systems and profile messaging can also be switched on.

  • Business Description

    The business description field enables you to tell customers about your business, and to give Google more information to help your chances of appearing in search results.

  • Reviews

    Having a decent quantity of good reviews on your profile, is one of the most beneficial things that a profile can have.

  • Products

    As with the services section, the products section is a great way to include keywords relating to your business. However, unlike the services section, on top of being able to add a name and description for the product, you can also include a photo, and a link to the product page on your website.

  • Menus

    Businesses that sell food, can upload menus to their profile as well.

  • Posts / Special Offers

    You can also share pages, posts, announcements and special offers on your profile, which is another great way to boost your visibility. 

Why Choose Shouty Parrot?

  • Experts Icon

    With years of experience providing Google Business Profile services, to businesses of all sizes, across a diverse range of industries, sectors and geographical locations, we are experts when it comes to profile optimisation. So no matter what sort of business you have, we can help.

  • Jargon Icon

    We know that most of our customers aren't SEO experts, in exactly the same way that we aren't experts in the jobs that they do. So unlike some other high-flying, corporate agencies, we will never try and dazzle you with complicated jargon, or make you feel silly for asking questions. 

  • Trustworthy Icon

    We pride ourselves on not only being professional and knowledgeable at what we do, but also on the fact that we are friendly, honest and have morals. So you can rest assured that we will never try and sell you services that you don't need, or use dodgy methods to achieve results.

Margaret FrancisMargaret Francis
20:30 31 Dec 22
As a beginner when it comes to websites and promotion, it was such a relief to be able to put everything in Sarah's capable hands. She has really raised my profile and already I've seen an increase in enquiries. Thank you, Shouty Parrot. Sarah, your're a star!
11:17 31 Dec 22
Sarah is an expert when it comes to SEO, and I can highly recommend Shouty Parrot to anyone who needs help improving their website rankings.
sarah-jayne Croftsarah-jayne Croft
21:47 30 Dec 22
Sarah is an amazing marketing executive. She designed 2 websites for our business and everyone loved them. Sarah is innovative, creative and dedicated to delivering fabulous customer service. I would recommend Shouty Parrot everytime!
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